The Space Between // What I Have Learned Building A Website.

TD;DR: Would not recommend

0/5 stars

Building an online space can feel surprisingly similar to building a practice (here he is...) What started as a plan to put together a website over a weekend quickly grew into nearly four months of planning, designing, redesigning, kitchen and treatment room photo shoots, scouring websites for inspiration, and late-night tutorials on code and design, while constantly going back and forth through pages of AHPRA advertising guidelines, learning what to do and what not to do; to ensure the site is professional, accurate, and ethical.

As I worked on this website, I found myself reflecting on what it means to create a space that truly represents care: not just the osteopathy services, treatments or common conditions etc but the experience I hope every person feels when they attend a consultation, or even just explore this website.

Every choice, from the words on a page to the layout of a section, became an exercise in thinking about how people experience care in practice, and how to reflect that online. I asked myself: Does this feel welcoming? Does it reflect clarity, respect, and thoughtfulness? Does it give people a sense of being seen , included and understood? Or do they just need a link to book an appointment?

I also wondered if anyone would make it past the first page so what's the point? However, it's likely that maybe other people who do what I do for a living might, so I decided to try and put my version of that into something. You might laugh at it, not agree, or hopefully take something away that helps you.

I realised that creating an online space forces you to make your philosophy tangible. In practice, care is delivered through listening, observing, and responding to each person’s unique journey. Online, those same values are translated into intentional design, clear communication, and a calm, uncluttered presentation. The same principles apply: engage with the individual, remove distractions, and create a space that feels considered and intentional.

Along the way, I also reflected on my own relationship with social media and advertising. I’ve often felt resistant to the constant flow of messages, and I know many people feel the same. That influenced how I approached this site: rather than trying to “compete with noise,” I wanted it to feel calm, personal, and reflective of the thoughtful care I strive to provide daily in practice.

Working on this website became a kind of mirror. It reminded me that care isn’t just a consultation; it’s everything around it: the way information is shared, the environment we create, and the attention to detail in every interaction. Even in a digital space, we can communicate values, philosophy, and respect for each person’s experience.

While this blog is unlikely to dive into exercises or conditions, it’s an opportunity to share reflection, insight, and the thoughtful approach to care I strive to provide in daily practice: a space designed to offer a glimpse of what inclusive, considered care can feel like. Like I said earlier, if you made it this far I'm impressed.

Building MyOsteopathy’s online space gave me a moment to pause and reflect on what matters most in the care I aim to provide: intentionality, respect, and the human connection we hope everyone experiences: both online and in person.

Currently enjoying

• Watching: Love On The Spectrum Season 4

• Listening to: Karnivool: In Verses